I have just received my new name cards few days ago. This time, I have added an image of my latest creation, Squeak on the back of the card.
Very often, when collectors take your card, they tend to forget what type of bears / service your company makes / provides. If you could add a little icon or an image of your item, the receiver is more likely to remember you without entering your website to see what you do. This helps when they have pile of name cards on their hand. I am saying this from my personal experience as I collect name cards as well.
I want to share this story with you today.
This happened a few years ago when I was still a design student in a Polytechnic. Students from my class are having our Final Year Project design exhibition at the School's Auditorium. Many visitors came from all walks of life. There were potential bosses who came down searching for graduates to join their company. I observed many people taking name cards from different booths upon glancing at their portfolios.
I could remember vividly, one gentlemen came to my booth and talked to me. He showed interest to employ me as a designer for their company. It was a shame that I had to turn down the offer as I had to serve the army immediately after my graduation; it was a lost opportunity. The gentlemen gave me advise and said I should have added an icon of my project on my card. He wanted to remember me and wrote my project title on my name card.
Surprisingly 2 years later, he wrote me an email asking if I was still looking for a job. On his email, he even wrote my project title. I felt touched and happy that someone could still remember me and my work.
I see name cards as a first impression to the receiver. I consider it as a little souvenir and want people to keep it, not just throw it away or put aside.
So, if you are planning to design a logo or name card for your company, do remember to add an identity or an item that represents you. Who knows, an opportunity might come your way someday!